March 28, 2022 • 5 minutes read

How to become a successful influencer.

A wise man once said, “True influence is about leveraging authenticity”. Well, years later there is a burgeoning community of talented individuals known as “influencers” building a career out of their insatiable thirst for building an empire by doing something they love. As being subject matter experts in the realm of content creation and influencer marketing, if you ask us for a legitimate method to market your products to your niche, we will strongly advise you to follow influencer marketing. Why you may ask? It works wonders. Statistics show that there are over 3.7 billion social media users and the influencer marketing industry is worth a whopping amount of $5 billion!!

Social media encompasses a wide range of creators but the key question we always receive on our email is: How are some creators earning big bucks and others have hit a plateau? Well, becoming a social media influencer is easy but triumphing in the field takes a lot. We at Apric Web call it the “Secret Sauce” - Great patience, Effective tools, and Calculated strategy. If you can inculcate the “Secret Sauce” in your content creation journey, you will leave no stone unturned in acing your journey.

1) Repurpose your work.

The other day, one of our users uploaded a picture of her childhood on Instagram with a one-liner caption that summarized a fun memory of her playing with her cousin that left her audience yearning for more. The same day, she wrote a blog post that entailed a detailed overview of the occurrences in that particular memory for her audience to read. Then, she went over to her twitch and did a live session wherein she answered some questions about the same and connected with her viewers in a more personalized way. This is the kind of approach one should follow to resonate with their audience while simultaneously decreasing workload and not reaching a burnout stage.

2) Optimize the “Ideal” Socials for your niche.

To reach out and connect with the right audience for your brand, you need to leverage the right kind of social media where your audience will be present. For some, it could be easy to navigate to the right audience through secondary research whereas for others it may be a sole game of trial and error. Through that, you need to step it up a notch and mold your content with regard to the channel and your audience. Each platform requires optimization in different ways.

3) Use Link in bio tools.

Link-in-bio tools help direct all your traffic to links that matter. Apric Web is one such link in bio tool that magnanimously helps creators achieve maximum traction and inordinate results.

You may be wondering how is it important? Let us take an example of an influencer who needs to promote his e-book, encourage signups on a newsletter and sell his merchandise all at the same time on Instagram. What would he do? Instagram and other such social platforms only limit one link in bio.

Apric Web helps portray your most authentic self to your audience with loaded features and an array of aesthetic templates so you can achieve your goals in a short span of time. There are many link in bio tools available to choose from but none offer the same features and functionalities as Apric Web.

4) Follow the algorithm with relevant keywords, titles, and tags.

We cannot emphasize enough the importance of using catchy keywords, titles, and tags in your content creation journey. You need to frame your content in a SEO friendly way that allows your potential audience to discover you through search engines or relevant socials. Since it is not a one size fits all approach, our recommendation would be to dive deep into detailed analytics to see what works for you and your audience the best. A pro tip - Don’t be afraid to hop on to the trends of social media!

So, do not be hard on yourself. Try the Apric Web’s special “Secret Sauce” and experience the wonders!! Time is the most powerful force, if you follow the right approach and give it time to flourish, you will ace the content creation game!

While you’re at it, once your secret sauce works, tag us in your pictures while you’re in Aruba enjoying a Piña colada! In the meanwhile, check out our blog on creating a creators’ microsite! We are sure you will not regret it a bit. For any advice or suggestions, feel free to shoot us a mail at and we will get back to you shortly! ☺

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