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March 28, 2022 • 5 minutes read

User experience Vs. Interaction design: Which one should you seek?

When wondering about the extensive world of User Experience, our first impression of the word elucidates an easy, aesthetically pleasing, and user-friendly feature-set of a product that is designed to make your life simpler! If you ask us in technicality, UX is not a set of features; it is the experience you get from using those features! A lot of people ask us: Isn’t this the same as Interaction design? Well, it is on the same lines but to mistake them for one entity is a perpetual sin in the design world, pun intended. There is a slight bit of difference that gives UX the power to stand out. So, how is it really different?

User experience Vs. Interaction design?

Nowadays, you will see a paradigm shift in the way roles in companies are allotted and assigned to employees. A firm example would be that a decade ago, companies would hire specialists in interaction design or usability engineers that would be responsible for providing an exceptional experience to users. At the moment, however, companies recruit user experience specialists. So, how do both differ? Well, it is more or less the same however, since this specific term “user experience” has overpowered others, it speaks volumes about the change in emphasis. To elaborate on this, UX used to be a minor aspect of the role of an interaction designer or usability engineer, now it has become a dedicated unit that is indispensable to the company. Think of it this way: Experience makes people feel a certain type of way and that is why it is the key reason people browse through websites for hours at a stretch.

Laws of UX

It is important to pay heed to the laws of UX if you want to successfully capture your audience’s attention. Thorough research coupled with a deep understanding of the UX laws is the key to building a good experience. Here are

1) Hick’s Law

The keyword here is – CHOICES. Hick’s law states that a person spends more time making a decision on the basis of the variety and complexity of choices. A good example here would be online shopping – you spend more time adding things to the cart and examining the options rather than just buying them, all due to the plethora of options available.

2) Fitts’ Law

Fitts’ Law helps measure how much time it will take to acquire the target based on the distance and size. This helps designers curate design experiences that reduce human error and enhance productivity.

3) Serial Position Effect

This law states that the first and last terms are most likely to be remembered and recognized by a person. This is elucidated by putting the least eminent terms in the middle and the most important ones in the first and last terms.

Now that you are well versed with the difference between the two and the significance of the laws of UX while designing, Shoot us an email at coffee@apric.in with your insights on the same. We love hearing from you!! In the meanwhile, check out our creative personality on our socials @Apricweb

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